• Study of young consumers’ perception on mascot design characteristic with reference to Indian food brand 

  Yadav, Preeti (2017)

  The instrument of brand mascot is widely used in modern marketing because of its effectiveness and ability to create the emotional attachment with customers. A lot of studies aim to identify the influence of mascots on ...
• Influence of Urban Forms on Social Sustainability: A case of Guwahati, Assam 

  Hemani, Shruti (2015)

  The social dimension of sustainability and the extent to which the physical form of cities may foster it, is gaining importance in the international sustainable urban development context, however in India, the concept ...
• Data Entry Errors in Rural Context : Evaluation and Design of Efficient Error Limiting Intelligent Interface for Rural and Semi-urban Indian Data Entry Operators 

  Salve, Shrikant (2016)

  With the rise of Rural- Business Process Outsourcing (Rural-BPOs) in India, employment opportunities as data entry operators have increased greatly for the rural / village youth. However, it is a challenging task for ...
• Evaluation of virtual product and usability of haptic feedback systems (A case study Phantom Omni force feedback device) 

  Gebhretsadik, Hailu (2016)

  Research towards a methodology which helps designers/engineers in conceptualizing, facilitating participatory design and validating products during designing and development process becoming more important with the aim of ...
• Ergonomic design interventions for improvement of shop-floor working conditions in the Indian small and medium scale injection-molded plastic furniture manufacturing industries 

  Sanjog, J. (2015)

  Manual labour and locally designed workplace fixtures are prevalent in Indian plastic processing industry which is highly fragmented, comprising of Micro Small and Medium Enterprises (MSMEs). In Indian scenario, investigations ...
• Gestural Interfaces for Material Health Care: A Case Study of Rural Assam, North – East India 

  Sorathia, Keyur (2016)

  An estimated 358,000 maternal deaths have occurred worldwide in 2008, out of which 99% of maternal deaths have occurred in developing countries. In this, India had contributed the highest with 63,000 maternal deaths during ...
• Ergonomic Design Modification of ‘Pedal Operated Paddy Thresher’ Adoptable for Agricultural Needs of Northeast India 

  Patel, Thaneswer (2015-11)

  Paddy threshing in the northeastern region (NER) of India is carried out usually by traditional methods such as bullock treading, beating or crushing the grain by hand or foot, which requires an enormous human effort. These ...
• Development of a Morphological Approach in Sustainable Product Designing 

  Kumar, Vikash (2015)

  The presented thesis is an attempt to develop a morphological approach in sustainable product designing. Design being one of the fundamental activities of human beings has contributed significantly towards the escalation ...
• Product service systems approach to design for sustainability : Case study of catering Systems for Northeast Frontier Railways, Assam. 

  Balakrishnan, K. K (2015)

  It is today a well-accepted fact around the world that the development paths followed by the societies in industrialized countries are unsustainable...
• Aesthetic continuum of contemporary folk paintings of india: case study of five traditional practices 

  Thakurta Roy, Shatarupa (2013)

  Indian folk artistry is uniquely recognized all over the world not only for rich aesthetics but also as indicators of age-old habitual belief. They comprise of tacit knowledge that is protected by passing on through ...
• Influence of Anthropomorphic Product Appearance on Purchase Intention: A Cognitive Ergonomics Perspective 

  Chowdhury, Anirban (2015)

  Abstract not available
• Ergonomic design intervention for Pineapple Peeling Task in Small Fruit Processing Unit 

  Kumar, Prakash (2014)

  North east India is one of the largest producers of pineapples in the country and there are many small fruit processing units across the region that process pineapples during the harvest season. These units being labour ...
• Assistive design intervention to reduce Occupational Ergonomic stress among Women Handloom Weavers of Assam 

  Pandit, Sangeeta (2014)

  Abstract not available
• User Interface Design Features and their effects in Computer Based Educational Assessment: A cross Cultural Study 

  Dhar, Debayyan (2013)

  This rhesis investigates human computer interaction issues within the context of examination conducted through the medium of computer. By examination we mean the assessment a student undergoes during or at the end of an ...
• An Analysis of Textiles designs of the Tai-Phake and Tai-Khamiyang communities 

  Ghoshdastidar, Jabeen Rahman (2014)

  The tradition of Ethnic textile design plays a pivotal role in modern contemporary fashion and fabric industry. The inventions and innovations involved in this industry, especially in the context of design, pattern and ...
• Marketing-Research-finding sensitive Visualisation(MRFSV) Method for product design with special Reference to domestic dishwashing in indian context 

  Kalita, Pratul Ch. (2012)

  Marketing Research is always a debatable topic. Serious questions are raised about the relevance of marketing research in successful introduction of products and services in the society. It has been observed several times ...
• Automobile Design : Approaches to understanding visual form 

  Jaafarnia, Mohsen (2011)

  Automobile Design: Approaches to understanding visual Form. by Mohsen Jaafarnia Doctor of Philosophy in Design Department of Design, Indian Institute of Technology Guwahati India Supervisor: Professor Ravi MokashiPunekar ...
• Comparative study of users' Experiential Data collection Techniques for Human computer Interaction Design in cross cultural Setting 

  Kumar, Jyoti (2009)

  User Centred Design (UCD) process employed in solving design problems in the area of Human Computer Interaction, has to rely on the data from the users to generate predictive usersD mental models of the interaction. These ...
• Ergonomically Designed Intervention towards Occupational Wellness of Women Tea Leaf Pluckersin Assam 

  Bhattacharyya, Nandita (2011)

  The Tea Industry is one of the largest employers of women amongst organised agro based industries in North east India, particularly in Assam. Women constitute nearly 51% of the total workforce in Assam. Many of the activities, ...
• A study of User preference for the Visual domain of product form 

  Mokashi Punekar, Ravi (2008)

  There are new opportunities in Design practice and research that are emerging in the Indian markets today as a result of the dramatic shift in government policy since the early Nineties. Liberalization of the Indian economy ...

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