Formulating Buying Behavior Based Design Strategies for Equity and Purchase Decisions of Personal Care Products

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dc.contributor.author Sebastian, Toney
dc.date.accessioned 2021-07-20T09:35:39Z
dc.date.available 2021-07-20T09:35:39Z
dc.date.issued 2020
dc.identifier.other ROLL NO.156105007
dc.identifier.uri http://gyan.iitg.ernet.in/handle/123456789/1909
dc.description Supervisors: Pradeep Yammiyavar and Stevan Jones en_US
dc.description.abstract This thesis investigates user perceptions, including buying behavior during product purchase. Strategies for user acceptance and user-based brand equity are studied on the hypothesis that these ought to form fundamental strategies for designing products and packaging. Using Fogg's Behavior Model as a foundation, this thesis put forward 'trigger' and 'motivation' based design strategies for products in the impulsive and planned purchasing categories. User studies involving quantitative and qualitative methods, including Eye Movement Recorder experiments, were conducted to understand the relationship of packaging graphics user perceptions and their correlation to purchase decisions. Based on Brand –Equity and User Experience data, heuristics for formulating Design strategies for new products are developed. en_US
dc.language.iso en en_US
dc.relation.ispartofseries TH-2463;
dc.subject DESIGN en_US
dc.title Formulating Buying Behavior Based Design Strategies for Equity and Purchase Decisions of Personal Care Products en_US
dc.type Thesis en_US


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